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Brant Soler’s YouTube SEO Videos

When it comes to SEO, we all have questions. Google is excellent at maintaining the black box around their algorithm, and you need a translator. Visit Brant Soler SEO on YouTube, catch up with Brant Soler on Mastodon or check out his embedded videos here!

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Brant Soler - SEO Expert

What is Programmatic SEO?

Understanding search engines like Google is top of mind for all SEO professionals, this is an opportunity for non-SEO professionals to deepen their understanding of search engine science. In this series, we will break major topics down into brief conversations leaving you, the viewer, more empowered.

This episode centers around programmatic SEO, how to adapt your web templates to provide more value to users and search engines. If your website has more than 2,000 pages, you need to know about programmatic SEO. While this just scratches the surface, future videos will be a deep dive into some of the important elements you can scale programmatically across your website.

Programmatic SEO Part Two – Data Feeds, Templates & Schema

Understanding search engines like Google is top of mind for all SEO professionals, this is an opportunity for non-SEO professionals to deepen their understanding of search engine science. In this series, we will break major topics down into brief conversations leaving you, the viewer, more empowered.

This episode centers around programmatic SEO, a follow-up to my previous programmatic SEO video (https://youtu.be/WiIYOlK7nHc). We’ll take a closer look at the pieces of the puzzle that is programmatic SEO, we’re going to be talking about data feeds, optimizing template structures, and schema. If your website has more than 2,000 pages, you need to know about programmatic SEO. While this just scratches the surface, future videos will be a deep dive into some of the important elements you can scale programmatically across your website.

How Do I Optimize My Website For AI?

AI is coming, Google has taken notice. It’s time to turn your thoughts to how you’re going to overcome the wave of AI that is coming to the internet. Newsflash: it’s already here.

A few years ago, businesses were using AI to generate content to hand to an editor for heavy renovation before posting it to their websites. With recent updates to AI, the amount of editing has decreased significantly.

So what do you do? How do you game AI? The short answer, you dont. You can’t! It’s time to go back to the basic tenants of search, the reason why people use the internet in the first place. The entire reason you are reading this right now. You want to add value to your life, you want to understand things about the world around you and you are turning to the internet for answers.

Just like everyone else.

Watch this video to learn how to counter AI’s dominance. Don’t waste your effort challenging AI, you will never win. It’s time to turn inward, look at yourself and your business. Look at what you have to offer the world. THAT is how you add value and THAT is what AI will be looking for.

So go out and give it to them.

How Do I Use ChatGPT For My Affiliate Website?

You have an affiliate website, where you blog on your topic to build your audience, engage with your followers, and make money on the side from the products and services you represent. It could be your main job, side hustle, or something you do for fun.

Then the world changed, and a product like ChatGPT is released to the world. Google cranks up its quality standards to 11 to make sure the highest quality content is ranked at the top of the search. Another E is added to the E.A.T. update so it is now Expertise, Experience, Authority, and Trust. Your rankings destabilize, your income slides, what do you do?!?!?

You leverage the latest and greatest tools to make your site shine and restore your rankings. You know leveraging a tool that makes Google cringe is a dicey choice, so how do you do it right? How do you eliminate the cost of stub articles and get right to editing?

I’ll tell you in this video.

How Google Wants You To Use ChatGPT

Google is a mystery, shrouded in wonder, wrapped in a conundrum. And, they like it that way. Rare is the day they will release a solid or complete answer to some of our most pressing questions. Yet, crumbs and guides are plentiful if you can read between the lines and compare their data points.

With all the news about ChatGPT, the scholarly world and Google the world seems to be focusing on using ChatGPT to create final products and submit them under your name. I strongly do not advise this! Yet there are other options that are not important enough to make the news, the things you have to dig for.

I’m pointing us, in this video, to ways to use ChatGPT outside of Google, and outside of threatening your academic future. There is an entire world of content outside of Google Search, and the classroom, that ChatGPT can help you with.

And it’s amazing.

How Did Google Update EAT?

How did Google update EAT? How do you pronounce it when there is an extra E? We’re going to look into what E.A.T.E. means for your business, how to leverage your background and experience in all things relating to your topic, and a word or two about Google’s take on historical content.
To date, we’ve discussed some of the bigger topics in SEO, and now we’re going to take a look at the humans behind the brand. It’s one thing to build a name for a business, but you also need known entities within that business, representing that business or industry influencers without taking social into consideration.

Give me some thoughts in the comments, and tell me what videos you want to see. Do you want me to talk about a specific vertical and niche? Do you want me to talk about some cool basic tools for finding specific supporting links? If you don’t tell me, I’m just going to keep making it up all on my own.

Who is Brant Soler?

Brant Soler is an SEO expert that has been living and breathing SEO since Google started. Keeping on top of what is going on right now in search engine development is a snap when you know the steps taken to get here! I’ve made my career staying ahead of trends, for example, using long-form content written like a research report while other people were still stuffing keywords and hiding text on the page.
 

What’s up with that intro?

SEO should make you feel happy, the entire purpose is to establish trust and transparency between you, search engines, and your growing fan base. Did you know SEO is more than your website? SEO is more than your marketing presence? SEO is an entire mindset, a methodology for understanding the delicate balance between humans and the machines we use to dispense knowledge back to us, entertain us, and guide our lives. I love SEO because my naturally technical nature enables me to break down highly technical data into bite-sized morsels drizzled with chocolate and covered with crushed hazelnuts.