How Did Google Update EAT? - Video Transcript
hi everyone Brant Soler here today I’m going to be answering the question how did Google update eat or did Google eat eat and come up with an extra e for E so that it’s more like eat e either way you slice it Google did something actually really cool and radical so the eat update used to be expertise Authority Trust now with the new e it’s experience expertise Authority trust so no matter how you want to pronounce it there’s a whole new e to take into consideration now a lot of websites lost a lot of their traffic recently due to some of the other updates that Google has done for spam and quality pages so on and on and on but good news is when you focus in on the basics what you need to do to succeed when you look at the eat update what it is why it exists you see that Google is trying to put forward quality content they want to know that you’re the professional that should be talking on your topic they want to know maybe how long you’ve been doing it so you should have a knowledge panel of some sort that says this is you know so-and-so’s business or the name of the business or the individual if you’re a spokesperson and then have links to all of the most important things say you have your own website you have your own extremely extensive Rich biography of everything that makes you you connected to the industry that you’re focusing on not this is where I was born this is what kind of car I drive this is the toothpaste that I use that might be important stuff but not for establishing your expertise Authority trust or experience so I prefer eat e like a kid saying I eat e the beans so when you think about this you’re going to reel back in your head okay so let’s say I started in 2010 and I’ve been writing articles on these five websites I still have copies of them how do I reuse them if they’re no longer available on the web great experience take the page that you’re working with put your content in the body of the page link it as a PDF because whether or not you can actually currently go to the page that has the information on it maybe you can use the Wayback machine maybe not Google was there Google is watching and Google knows and somewhere in Google’s deep and mysterious archive they know that in this time period this content was on this page so anything you’ve ever published produced created sponsored co-sponsored edited that has to do with your topic try to find a link to try to remember try to dig it up anything that you can make part of your Professional Profile as a speaker now people in PR are going to have this down they’re going to say oh you’re making a profile and it has to be because they’re the experts in being known right this is the digital version of that so you’re basically creating your own knowledge panel you’re writing your own IMDb page so that you can be the lead actor in your own story it comes all down to those four letters how are you trustworthy experienced authoritative and experienced in the topic what makes you you what makes you special that’s what you need to focus on so next time you’re out writing content however you write the content when you’re editing your content when you’re making sure that you have everything included to talk about you the way you want to when you’re including your profile all this information links internal links through your site external links to other places to find your material examples of the places that you’ve put your work if the work is no longer available if it was a published document that was seen in a certain time period it could be in the archive like newspaper clippings in the newspaper archive either way when you’re assembling biographical information there’s a wide range of sources to draw from to show that you are the eat e for your audience thank you very much for watching like subscribe tell everyone you’ve ever met in your entire life about me and let me know in the comments what things you want me to cover what’s on your mind what do you want to know about SEO thank you much bye
How Did Google Update EAT? – Video Summary
Brant Soler here, ready to break down a crucial Google update that’s shaking up the SEO world. It’s all about E-A-T, or as I like to call it, “EATEE,” because Google just added an extra “E” to the mix! This update emphasizes the importance of establishing your expertise, authority, and trustworthiness online, and now, it’s even more critical than ever.
The EATEE Update: What It Means for Your Business
Google recently rolled out a significant change to its E-A-T guidelines, adding an extra “E” for “Experience.” This means that Google is now placing even greater emphasis on the experience of content creators and website owners. Why? Because Google wants to ensure that the information it presents to users comes from credible and knowledgeable sources.
This update has caused some websites to lose traffic, especially those with thin or spammy content. But don’t worry, by focusing on the core principles of EATEE, you can not only recover lost traffic but also boost your online visibility and attract more customers.
Establishing Your Expertise, Authority, and Trustworthiness (and Experience!)
Here’s how to demonstrate your EATEE and become a trusted source in Google’s eyes:
Showcase Your Expertise
- Create a comprehensive bio: Highlight your qualifications, experience, and achievements in your field. Include relevant certifications, awards, and publications.
- Develop in-depth content: Share your knowledge and insights through blog posts, articles, videos, and other content formats. Provide valuable information that addresses your audience’s needs and questions.
- Engage with your audience: Respond to comments and questions, participate in industry discussions, and build relationships with your followers.
Build Your Authority
- Earn backlinks from reputable sources: Backlinks from high-authority websites signal to Google that your content is trustworthy and valuable.
- Get featured in media publications: Media mentions and interviews can boost your credibility and establish you as an authority in your field.
- Claim your knowledge panel: Ensure your business or personal brand has a knowledge panel on Google Search, providing a concise overview of your expertise and achievements.
Cultivate Trustworthiness
- Display trust signals on your website: Include security badges, customer testimonials, and contact information to build trust with your audience.
- Maintain a positive online reputation: Address negative reviews and feedback promptly and professionally. Monitor your online presence and protect your brand’s image.
- Be transparent and authentic: Share your story, values, and mission with your audience. Be genuine and build connections based on trust and authenticity.
Demonstrate Your Experience
- Highlight your years of experience: Mention your experience in your bio, website content, and social media profiles. Showcase your track record and achievements.
- Share your past work: Include links to past projects, publications, and presentations. Even if some content is no longer available online, Google’s archive remembers its existence, contributing to your experience profile.
- Leverage the Wayback Machine: Use the Wayback Machine to access archived versions of your past work and showcase your experience over time.
Creating Your Digital Knowledge Panel
Think of your online presence as your digital knowledge panel. It’s a comprehensive collection of information that showcases your expertise, authority, and trustworthiness. By actively curating your online presence and linking to all your relevant work, you’re essentially building your own IMDb page, establishing yourself as the leading expert in your field.
The Importance of Internal and External Linking
Linking plays a crucial role in demonstrating your EATEE. Internal links connect your website content, creating a web of information that showcases your expertise. External links to reputable sources further validate your knowledge and build trust with your audience.
Embracing the EATEE Mindset
The EATEE update is a reminder that Google values quality content from credible sources. By embracing the EATEE mindset and focusing on building your expertise, authority, trustworthiness, and experience, you can not only survive Google’s updates but thrive in the ever-evolving SEO landscape.
People also ask
Have questions about Google’s E-A-T update? I’m here to help! Here are answers to some common questions about establishing your expertise, authority, and trustworthiness online:
How does Google measure experience?
Google doesn’t explicitly define how it measures experience, but it likely considers factors like the author’s background, years of experience in the field, and contributions to the industry. Sharing your experience through your bio, content, and online presence can help Google recognize your expertise.
Why is E-A-T important for SEO?
E-A-T is crucial for SEO because it helps Google determine the quality and credibility of your website and content. Websites with high E-A-T are more likely to rank well in search results, as Google prioritizes content from trusted sources.
How can I improve my website’s E-A-T score?
To improve your website’s E-A-T, focus on creating high-quality content, building a strong backlink profile, and establishing your expertise and authority in your field. Display trust signals on your website and maintain a positive online reputation.
What types of websites are most affected by the E-A-T update?
Websites that provide information related to health, finance, and legal matters are particularly affected by the E-A-T update, as Google prioritizes accuracy and trustworthiness in these sensitive areas. However, all websites can benefit from focusing on E-A-T principles.
How can I demonstrate my expertise if I’m new to my field?
Even if you’re new to your field, you can demonstrate your expertise by sharing your knowledge, learning from established experts, and actively participating in industry discussions. Focus on creating valuable content that addresses your audience’s needs and showcases your growing expertise.
Can social media activity contribute to E-A-T?
While social media activity doesn’t directly contribute to E-A-T, it can indirectly influence it. A strong social media presence can increase your brand visibility and reach, potentially leading to more backlinks and media mentions, which can boost your E-A-T.
How can I recover from an E-A-T penalty?
If your website has been affected by an E-A-T penalty, focus on addressing the underlying issues that led to the penalty. Improve your content quality, build high-quality backlinks, and establish your expertise and authority. Monitor your website’s performance and track your progress.
Is E-A-T more important than technical SEO?
E-A-T and technical SEO are both essential for achieving high search rankings. While technical SEO ensures your website is crawlable and accessible to search engines, E-A-T focuses on the quality and credibility of your content. Both aspects work together to improve your website’s visibility.
How can I use E-A-T to build a stronger brand?
E-A-T principles contribute to a stronger brand by establishing your credibility and trustworthiness. When your audience perceives you as an expert and authority, they are more likely to trust your brand and engage with your products or services.
How often does Google update its E-A-T guidelines?
Google regularly updates its E-A-T guidelines, although the exact frequency is not publicly disclosed. Stay informed about SEO news and industry updates to keep track of any changes to E-A-T and adapt your strategies accordingly.