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Are you seeking a Google-certified SEO expert with a comprehensive approach SEO that will get you there?

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Read my most recent SEO case study

SEO Audit Expert - Brant Soler

What Is SEO?

SEO stands for Search Engine Optimization. It is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs) when people search for keywords related to the website’s content. SEO aims to increase visibility, drive traffic, and ultimately generate leads & sales.

Some examples of the activities included in SEO:

  • Conducting keyword research to understand what people are searching for related to your products or services
  • Optimizing on-page elements such as title tags, meta descriptions, and header tags
  • Creating high-quality and informative content
  • Building backlinks from other websites to your website
  • Tracking and measuring results to understand what is working and what is not

By making sure that a website is optimized for search engines, it will be more likely to show up at the top of search results when people are searching for related keywords. This will help to bring more traffic to the website, which can lead to more leads and sales.


What Are The Different Types of SEO?

There are several different types of SEO, each with its own unique focus and approach. SEO is a broad and complex field that encompasses a wide range of activities, including on-page optimization, off-page optimization, technical optimization, local optimization, e-commerce optimization, voice optimization, international optimization, and programmatic optimization. Each type of SEO has its own unique focus and approach, and it’s important to understand the different types of SEO in order to develop an effective SEO strategy that can help to improve visibility in search engine results pages, drive more traffic to the website, and ultimately generate leads and sales.

Here are the most common types of SEO:

  1. Technical SEO is the process of optimizing a website’s technical infrastructure to improve its visibility in search engine results pages. It includes optimizing website architecture, site speed, mobile optimization, and more. Technical SEO lays the foundation for all other SEO efforts.
  2. On-page SEO is the process of optimizing the various elements of a website that are within the control of the website owner. This includes optimizing title tags, meta descriptions, header tags, and more. On-page SEO also includes optimizing website content, images, and videos to ensure they are relevant, high-quality, and informative.
  3. Off-page SEO is the process of building backlinks to a website from other websites. Backlinks signal to search engines that other sites consider the content on a website valuable, which can improve search engine rankings. Off-page SEO also includes social media optimization, which is the process of optimizing a website’s presence on social media platforms.
  4. Local SEO is the process of optimizing a website for local search results. This includes optimizing for local keywords, building local backlinks, and claiming and optimizing local business listings. Local SEO is particularly important for businesses that have a physical location or serve a specific geographic area.
  5. eCommerce SEO is the process of optimizing an e-commerce website for search engines. This includes optimizing product pages, category pages, and more. E-commerce SEO also includes optimizing for product-related keywords and building backlinks to product pages.
  6. Voice SEO is the process of optimizing a website for voice search. As more and more people are using voice assistants such as Alexa, Google Assistant, and Siri to search the web, it’s important to optimize for long-tail keywords and natural language queries.
  7. International SEO is optimizing a website for multiple languages and countries. It includes optimizing for local & regional keywords, building local backlinks, and creating country-specific content at scale. Typically international SEO efforts are directed toward language groups like “English” and rarely as specific as “English – Ireland”.
  8. Programmatic SEO refers to the use of automation and technology to optimize a website for search engines. Programmatic SEO is the process of optimizing template systems and the data that flows into them. It sometimes involves using software and tools to automate various aspects of the SEO process, such as keyword research, content creation, and link building.


What Are The Steps To Building Good SEO?

Building good SEO involves a variety of steps that should be followed in order to optimize a website for search engines and improve visibility in search engine results pages. Good SEO requires a combination of on-page optimization, off-page optimization, local optimization, content creation and tracking and measuring the results. By following these steps, you can optimize your website for search engines and improve visibility in search engine results pages, drive more traffic to your website, and ultimately generate leads and sales. While building good SEO takes time and effort, it is a crucial aspect of any digital marketing strategy, and the results can be long-lasting and beneficial for your business in the long run.

Here are some of the key steps to building good SEO:

  1. Conduct thorough keyword research. The first step in any SEO campaign is to conduct thorough keyword research. This involves identifying the keywords and phrases that potential customers are using to search for products or services like yours. Once you have identified these keywords, you can optimize your website to rank for them.
  2. Optimize your website’s on-page elements. On-page optimization is the process of optimizing the various elements of your website, such as the title tags, meta descriptions, and header tags, to improve its visibility in search engine results pages. This includes ensuring that your website is mobile-friendly, has a fast loading speed, and is easy to navigate.
  3. Use structured data. Structured data is a way of marking up a webpage to provide search engines with information about its content. This includes information such as the page’s title, description, and images. By using structured data, you can give search engines more information about your website, which can improve visibility in search engine results pages.
  4. Create high-quality content. Creating high-quality, informative, and engaging content is essential for SEO. This includes blog posts, articles, infographics, and videos that are relevant to your target audience and that provide value. By consistently creating new content, you will be able to attract more visitors to your website, which will help to improve your search engine rankings.
  5. Optimize for local SEO. If your business has a physical location or serves a specific geographic area, it’s important to optimize for local SEO. This includes optimizing for local keywords, building local backlinks, and claiming and optimizing local business listings.
  6. Build high-quality backlinks. Backlinks are links that point to your website from other sites. They are an important factor in determining your search engine rankings, as they signal to search engines that other sites consider your content valuable. However, not all backlinks are created equal. To guarantee results, you should focus on building high-quality backlinks from authoritative and relevant websites.
  7. Track and measure your results. Finally, it’s important to track and measure your results in order to understand what is working and what isn’t. This includes monitoring your search engine rankings, website traffic, and conversion rates. By analyzing this data, you can identify areas for improvement and make adjustments to your SEO strategy as needed.
  8. Have patience. SEO is a waiting game based on Google’s closely guarded algorithm. While you may see your metrics change positively within two weeks of major renovations, it typically takes up to 8 months to fully realize the benefit of most changes.
  9. Keep a cadence. Consistency is key to keep Google attracted to your name & brand. If your plan is to release three blog posts per week, maintain that schedule. You can always prepare content ahead of time and set the release dates!

It’s important to remember that SEO is an ongoing process and it’s important to keep track of industry updates and make necessary adjustments to your strategy as search algorithms change. Additionally, it’s important to have a good website structure, use proper meta tags, and have a good website design and user experience.


Why Does My Business Need SEO?

Your business needs SEO because it helps to increase visibility in search engine results pages, drive more traffic to the website, and ultimately generate leads and sales. SEO is a critical component of any digital marketing strategy as it helps to reach more potential customers who are searching for products or services like yours. Without SEO, a website may not appear in search results, making it difficult for potential customers to find the business. Additionally, SEO helps to build credibility and trust with search engines, which can improve the overall online reputation of the business. In short, SEO is crucial for any business that wants to be found online and grow its customer base.


Why Work With Me?

Working with me to improve your SEO can help you to achieve better search engine rankings, drive more traffic to your website, and ultimately generate leads and sales. With my knowledge, experience, and data-driven approach, I can help you to achieve your business goals.

There are several reasons why working with me to improve your SEO can be beneficial for your business.

First, I have a deep understanding of the latest SEO best practices and guidelines. I stay up-to-date with the latest algorithm updates and changes to ensure that your website is in compliance and optimized to the fullest.

Second, I have a wealth of experience in the industry. I have worked with various businesses across different industries and niches and have a proven track record of improving visibility in search engine results pages, driving more traffic to websites, and generating leads and sales.

Third, I take a data-driven approach to SEO. I use various tools and techniques to track and measure the results of my efforts to understand what is working and what isn’t. This allows me to make adjustments to your SEO strategy as needed to ensure that it is always optimized for the best results.

Lastly, I understand the importance of a holistic approach to SEO. I will not only focus on the technical aspects of SEO but also on the content and user experience of your website to ensure that it is providing value to your target audience.


SEO Services


SEO Audit

You are looking for sweeping, game-changing, SEO fixes that will surge your business’s visibility upward while giving you an edge over your competitors. I will help you get there by deploying my expansive toolset and investigating every component of your business’s SEO presence & niche, resulting in delivering a comprehensive audit report.

Your audit report will contain powerful white hat solutions that will transform your business in a short time. When you implement the recommendations in your report you will love the boost in SEO rankings as you elevate organically, enjoy more engagement on social media, and relish fresh new leads.

SEO Audit Feedback

“Excellent and extremely thorough work. Brant provided the most thorough, helpful, and well-compiled SEO audit that we’ve ever seen. Very happy to have found Brant!” – Michelle Burson, MarComm

Learn more about SEO audits here.

Click here to begin your SEO audit.


SEO Keyword Research

Have you ever used Google to find a business and found it right away? If yes, you benefitted from someone’s diligent work on keywords. Keyword research will help you understand, implement, and realize the benefits of what your future customers are seeking while highlighting your company as the solution. By learning what keywords hold the most value for your business, I will develop a custom keyword research report niched down for your business and vertical. This report will feature comprehensive recommendations and smart actions that will advance lead generation and your SEO strategy as a whole.

Keyword Research Feedback

“Brant returned useful, professional data in a timely manner based on my project specifications. This man was very easy to work with and covered many bases prior to starting the job.” – Sterling Williams, Mammoth Infographics

Click here to begin the keyword research process.


SEO Consultation, Training & Support

You are here because you need help with your SEO. I’m happy to help! I provide in-depth consulting services, general support services, implementation oversight, and employee training.

SEO Consultation

Do you have questions? Has the most recent Google update caused a problem with your rankings? Has your competitor gained an edge you’d like to discuss? You’re in the right place! I can help you understand SEO, develop strategies for low-hanging fruit, create more complex strategies to fix an issue, or just talk out ideas you may have.

SEO Consultation Feedback

“In another session with Brant, we delved a little deeper into some key technical SEO factors behind the results we were seeing with some key pages. Brant was able not only to identify areas we should address for a complex problem, but also pull together a comprehensive plan forward that we can now test and implement to improve the traction of our job pages. He left no stone unturned and we left well-armed with new ideas and fixes. Highly recommend for all areas of SEO, on and off page strategy, the whole deal.” – Thomas Scholl, Titan House

SEO Training

If you’re seeking someone to teach you or your employees about SEO, let’s talk! I’ve trained small business owners to Fortune 500 teams on how to achieve the best organic SEO possible.

SEO Training Feedback

“Brant really gave us some insights on how we can improve our programmatic SEO at Would highly recommend working with him.” -Tom, Triggr

SEO Support

I am ready to offer you the support you need to increase your organic SEO.

My most common SEO support requests include:

Small to large website migrations
Small business growth strategies
Oversight/management of Implementation of audit recommendations
Traffic recovery after algorithm updates
Preparation to bring new products to market
Optimization of template-based systems

SEO Support Feedback

“Brant was such a help when it came to SEO for my business site. I’ve hired people (and companies) in the past for SEO help and have made slight progress. Brant’s process was very different–he initially assessed everything about my site (and what’s “out there” about it on the internet) and brought up an important, glaring point about my site that NO one had ever mentioned (and has prevented some of the typical, already implemented SEO strategies from working). I originally thought just the Google Site Map was my problem (ha). While the issue was bigger than I thought, it gave me a lot of peace to finally understand what’s going (or not going) on. If you want someone who gives a lot of attention to detail & simultaneously takes on a very full picture for SEO, Brant’s the guy! Already have plans to do more work with him this fall. :)” – Erin Armstrong,

Are you ready to rock this?

Click here to contact me about SEO consultation services.


Your SEO project is in good hands, here’s why:


My SEO toolbox

Screaming Frog
Google Analytics
Google Search Console
Google Suite
Microsoft Office Suite

Education & Certification

Google Analytics I & II
Google Tag Manager
Google Analytics for Power Users
UC Davis SEO Specialization
HubSpot: Data-Driven Design
25 Years Research
Studying Google Updates





Scope out the work to be completed, assemble professional talent, and deliver. Further develop talent to increase the quality of work produced and take a deep dive into the industry, vertical & competition to spot and capitalize on trends. Contact me to talk about your project.



Clearly and accurately communicate to your audience. Build trust, earn search engine respect, and expand market share. Develop an evergreen website to get ahead of algorithm updates, chase industry trends & tell your story to prospective customers.



Plot your customer journey, point by point from discovery to conversion. Leverage psychology & sociology to develop a long term connection between the heart of your target audience and your product or service. Built off the foundational works of Jakob Nielsen & Steve Krug.


Growth Driven Design

Based on Lean methodology, the process of growth driven design is a data driven cross departmental approach to whole business development and marketing. The basic level covers the ability to participate while my advanced certification has prepared me to lead.



Analytics for demographics, behavioral analysis, user tracking & conversion funnel management. Competitive keyword research to apply the full weight of an organization on their market. Site scanning & data scraping technology. Powerful, actionable, results.



Scale delivers the ability to microfocus optimization within a matrix of market, vertical & industry to continually deliver reliable results. Enterprise clients are capable of building and deploying a depth of knowledge of their craft or product unparalleled in the marketplace.

SEO pro tip:

“Understanding the term “Voice of Google” is a watershed moment for a business owner or content creator. The full phrase should be “Becoming the Voice of Google where Google is choosing your words as the representation of the keywords you are targeting”, but “Voice of Google” is easier to remember. There is a process to it, first you need to strip out every little technical error in your web presence to set the stage for greatness. The second thing you need to do is establish your link neighborhood by balancing out internal and external links in your content before starting your new content campaign around your target keywords. Sounds simple, right?” – Brant Soler, SEO Consultant

SEO Clients

Brant Soler - SEO Consultant - Accruent
Brant Soler - SEO Consultant - Fortive
Brant Soler - SEO Consultant - PACSCI EMC
Brant Soler - SEO Consultant - Indeed
Brant Soler - SEO Consultant - Adobe

SEO feedback loop

SEO Consultation

“We organized two Zoom SEO consultations with Brant to get feedback on our websites. Brant was extremely helpful with his advice and provided us with some actionable tips that we could apply immediately. He was able to provide very clear explanations and answer all of our questions. Would recommend his services.” – Richard McGrath, Credit One Finance

SEO Agency Consultation

“If you’re looking for technical SEO depth, it would be hard to go wrong reaching out to Brant. Although one of our company’s teams develops and builds WP sites (i.e. with developers with 10+ years of experience) and we have demonstrated solid SEO competence (through results for our clients), deep technical SEO is not something we have yet and we have found it is not easy to attain. Being able to reach out to Brant for a consult has been a huge help. He both knows his content and is personable and easy to work with. I left today’s call with a number of specific action steps to take — for issues I had not even been aware of. Brant, thanks again, for sharing your expertise and time today! I look forward to reaching out to you soon again!” – David Sue, Small Business Lift

Enterprise Website Migration

“Brant has worked with our organization since March of 2020 as our Search Engine Optimization Expert in building a new website. In this time, he has surpassed all expectations I had regarding his skills and abilities related to the project role. He has extended his responsibilities in this team to guide the project deliverables for SEO compliance and act as the SEO integration expert with content, technical, and marketing knowledge.

“I have never seen an individual learn the business verticals as quickly as Brant. He is known within the project as the de facto expert in these areas and has been an incredible team member. He ensures his knowledge is accessible to anyone who needs it. Additionally, the speed and accuracy with which Brant works is an absolute joy to watch. He has a high quality of output and is extremely clever in how he applies industry standards to the company’s needs.

Brant’s communication and documentation skills consistently go above and beyond requirements. He was extremely valuable to our team and I believe will make a tremendous impact in his next role. We completed our project successfully and I would work with him again given the opportunity.” – Angela Rogers, Director of Creative Services, Accruent – A Fortive Company

Shopify SEO Audit

“All I can say is WOW! Brant is hands down the best freelancer I have worked with on Upwork and I’ve worked with quite a few. I hired Brant for a Technical SEO Audit of my current Shopify website and he laid out an incredibly comprehensive game plan discussing everything from file naming taxonomies to enhancing organic image search, content creation schedules, on-page SEO refinements for headings, and capturing the voice of Google through FAQ & video transcripts. I will absolutely be working with Brant again as our team works hard on incorporating his genius plan of action.” – Kelly Mondora, Ilios Lighting

Lost Traffic Recovery

“I have had the pleasure of working with Brant several times now and as always, it was a great experience. His SEO knowledge is off the charts, but the best part is that he really wants you to succeed and that is evident in everything he does. He answers each and every question, provides great suggestions, and takes the time to offer feedback. I would highly recommend Brant for your next project. You won’t be disappointed.” – Patrick Ginise, The Grilling Life,