Executive Counsel & High-Stakes Project Leadership
Fractional SEO leadership and strategic support to de-risk critical initiatives and empower your team.
Models of Engagement
Fractional SEO Leadership
I integrate with your executive team as a long-term strategic advisor, providing ongoing oversight, and ensuring your SEO strategy is aligned with your core business objectives.
Project-Based Counsel
I provide dedicated, high-intensity support for critical projects, most notably Technical SEO for Site Migrations, ensuring flawless execution from planning to post-launch monitoring.
Team Empowerment & Training
I design and deliver custom training programs to upskill your in-house marketing and development teams, building a sustainable, internal center of excellence for SEO.
Areas of Expertise
My advisory services cover the most complex challenges in modern SEO, including:
International SEO & Hreflang Strategy: Architecting your global presence for maximum impact in every target market.
E-commerce Technical SEO: Solving complex challenges like faceted navigation, product schema at scale, and crawl budget optimization.
Structured Data Implementation (Schema Markup): Enhancing search engine understanding of content for rich results and better visibility.
Core Web Vitals Optimization: Improving user experience and search rankings through enhanced page speed and responsiveness.
XML Sitemap Management: Ensuring search engines can efficiently discover and crawl all important pages.
Robots.txt Configuration: Directing search engine crawlers to optimize crawl budget and prevent indexing of irrelevant content.
Canonicalization Strategy: Preventing duplicate content issues by specifying the preferred version of a page.
Beyond the Migration: Sustaining Excellence & Future-Proofing Growth
My strategic counsel extends far beyond the immediate demands of a site migration. I partner with enterprises to architect continuous digital certainty, ensuring that your transformed online presence is not just stable, but optimized for sustained market leadership in the dynamic AI era.
E-commerce Migration & Performance Case Study: +32% Organic Revenue
Discover how strategic Technical SEO for Site Migrations combined with Core Web Vitals Optimization and advanced E-commerce Technical SEO unlocked significant, predictable revenue growth for a leading online retailer. A blueprint for your next high-stakes project.
Blog Post: The Need for Speed: Why Core Web Vitals are Your Most Powerful Conversion Tool in 2025
Dive into my comprehensive analysis of Core Web Vitals Optimization, with a deep focus on INP (Interaction to Next Paint). Understand why mastering website performance is non-negotiable for both user experience and gaining an edge in Generative Engine Optimization (GEO).